Available — consulting, agents, strategy·Hamburg, DE

Martin
Westphal

Building with AI since AlexNet.

Independent consultant working on AI agents and platform strategy. Previously CTO at Join the Crew, host at code.talks, full-stack at About You. Concurrent roles are not a bug — they're the architecture.

HEAD
13
yrs shipping
since 2013 at OOPS GmbH
branches26concurrent disciplines is the job
talks_given20+code.talks, DevLand, meetups
engineers_led4 → 88as CTO @ Join the Crew
languagesde·en+ a little 日本語
since_AI2012first AlexNet encounter
$ git log --graph --all --decorate

The career, as a repo.

Every role is a branch. Concurrent roles overlap. Branches merge back into main when the chapter closes.

alphali·2026-04·job

Left alphalist / code.talks

exp-age·2026-04·expertise

Agentic Coding Integration

Help teams adopt agent-first coding workflows. Tooling selection, prompting patterns, CI integration.

available
Book a call
exp-tec·2026-04·expertise

Tech Brand Building

Develop technical-audience brand from scratch: voice, channels, content calendar.

Book a call
exp-tec·2026-04·expertise

Tech Events & Program Curation

Curate tracks and programs for technical conferences. Speaker acquisition, CFP review, stage direction.

Book a call
exp-int·2026-04·expertise

Interim CTO

Short-term CTO placements: architecture review, hiring stack, tech strategy, exec alignment.

Book a call
devland·2026-03·talk

Developer 2.0: Neue Rollen in der agentischen Ära

@ DevLand 2026
freelan·2026-01·job

Independent Consultant @ Freelance (§18 EStG)

Full-time AI-agents consulting and build engagements.

@ Freelance (§18 EStG)
republi·2026-01·talk

re:publica 2026 — submitted

"If productivity determines our worth, we better use AI; right?"

@ re:publica (submission)
hw-star·2025-12·job

AI Agents Trainer · Community Concept @ hackers & wizards

Agentic-era curriculum; community programming across Hamburg + Munich.

@ hackers & wizards · €150/h
codetal·2024-06·project

codetalks.com from scratch

@ alphalist
codetalks.com
Nuxt 3VueTypeScriptPostgresClaude
refocus·2024-06·signal

Refocus signal

"The tech I was excited for is taking off without me — time to refocus full-time."

decision
alphali·2023-12·job

Host · Lead Technology & Community @ alphalist / code.talks

Built codetalks.com from scratch: Nuxt 3, Vue, TypeScript, Postgres, DigitalOcean. CFP system + Slackbot with Claude integration. Stage moderation for 2.5k attendees.

@ alphalist / code.talks
Nuxt 3VueTypeScriptPostgresClaude
jtc-cto·2023-11·job

Left Join the Crew

kyushu-·2023-02·project

First GPT-3 app on a bus in Kyushu

Japan trip; ship-it energy; this was when the shift became undeniable.

GPT-3
akira-a·2022-06·milestone

Akira joined the family

jtc-cto·2020-03·job

CTO @ Join the Crew

Scaled engineering team from 4 → 88. Platform architecture for concurrent multi-product operator model. Hiring, strategy, exec comms.

@ Join the Crew
NodeTypeScriptAWSPostgres
ay-evan·2020-02·job

Left About You

alphast·2019-10·signal

AlphaStar live match

DeepMind
gpt-1-2·2018-11·signal

GPT-1/2 and DALL·E demos

GPTDALL·E
first-a·2018-10·talk

First public AI talk

@ About You internal
ay-evan·2018-09·job

Tech Evangelist & Tech Events @ About You

Medium articles; meetups; hackathons; code.talks Head of Program; external tech-brand presence.

@ About You
ay-dev-·2018-08·job

Left About You

ay-bi·2017-06·project

About You Business Intelligence framework

@ About You
PHPLaravelVueMySQL
musk-il·2017-04·signal

Musk + Ilya → OpenAI

OpenAI
ay-dev-·2016-10·job

Full-Stack Software Developer @ About You

Full-stack Laravel + Vue. Worked in BI on a data consolidation framework; shipped UI for generic data validation.

@ About You
LaravelVueMySQLPHP
ay-ws-e·2016-09·job

Left About You

bsc-gra·2016-08·milestone

B.Sc. Medieninformatik — graduated

freelan·2016-07·job

Left Freelance

ay-ws-s·2016-04·job

Software Developer (Working Student) @ About You

@ About You
PHPVue
alphago·2016-03·signal

AlphaGo vs Lee Sedol (live)

DeepMind
pm-inte·2016-01·job

Left P&M Consulting

pm-inte·2015-10·job

Software Developer (Intern) @ P&M Consulting

@ P&M Consulting
JavaSpring
openai-·2015-07·signal

Started reading OpenAI / DeepMind press releases

OpenAIDeepMind
oops-en·2014-04·job

Left OOPS GmbH

oops-an·2013-09·project

OOPS localization Android app

@ OOPS GmbH
AndroidJavaPHPWeb UI
freelan·2013-05·job

Web & Android Development @ Freelance

@ Freelance
AndroidPHPLaravel
oops-st·2013-03·job

Software Developer (Working Student) @ OOPS GmbH

Built an Android app for localization tracking with server comms and a web UI.

@ OOPS GmbH
AndroidJavaPHP
alexnet·2012-10·milestone

AlexNet encounter

Took an AI course expecting deep learning; got expert systems. Prof said DL was "decades away." Filed that one away.

AIANN
zaechel·2012-09·job

Left Zaechel AG

zaechel·2011-10·job

Event hostess @ Zaechel AG

@ Zaechel AG
fh-wede·2011-09·milestone

Enrolled at FH Wedel (B.Sc. Medieninformatik)

dance-e·2011-07·job

Left US exchange (host org)

dance-s·2010-08·job

Formal dance instructor @ US exchange (host org)

@ US exchange (host org)
pizza-e·2010-06·job

Left Local pizzeria

pizza-s·2009-06·job

Pizza delivery @ Local pizzeria

@ Local pizzeria
rewe-en·2009-03·job

Left REWE

rewe-st·2008-09·job

Aushilfe @ REWE

@ REWE
  • 2026-04job: Left alphalist / code.talks
  • 2026-04expertise: Agentic Coding Integration · Help teams adopt agent-first coding workflows. Tooling selection, prompting patterns, CI integration.
  • 2026-04expertise: Tech Brand Building · Develop technical-audience brand from scratch: voice, channels, content calendar.
  • 2026-04expertise: Tech Events & Program Curation · Curate tracks and programs for technical conferences. Speaker acquisition, CFP review, stage direction.
  • 2026-04expertise: Interim CTO · Short-term CTO placements: architecture review, hiring stack, tech strategy, exec alignment.
  • 2026-03talk: Developer 2.0: Neue Rollen in der agentischen Ära
  • 2026-01job: Independent Consultant @ Freelance (§18 EStG) · Full-time AI-agents consulting and build engagements.
  • 2026-01talk: re:publica 2026 — submitted · "If productivity determines our worth, we better use AI; right?"
  • 2025-12job: AI Agents Trainer · Community Concept @ hackers & wizards · Agentic-era curriculum; community programming across Hamburg + Munich.
  • 2024-06project: codetalks.com from scratch
  • 2024-06signal: Refocus signal · "The tech I was excited for is taking off without me — time to refocus full-time."
  • 2023-12job: Host · Lead Technology & Community @ alphalist / code.talks · Built codetalks.com from scratch: Nuxt 3, Vue, TypeScript, Postgres, DigitalOcean. CFP system + Slackbot with Claude integration. Stage moderation for 2.5k attendees.
  • 2023-11job: Left Join the Crew
  • 2023-02project: First GPT-3 app on a bus in Kyushu · Japan trip; ship-it energy; this was when the shift became undeniable.
  • 2022-06milestone: Akira joined the family
  • 2020-03job: CTO @ Join the Crew · Scaled engineering team from 4 → 88. Platform architecture for concurrent multi-product operator model. Hiring, strategy, exec comms.
  • 2020-02job: Left About You
  • 2019-10signal: AlphaStar live match
  • 2018-11signal: GPT-1/2 and DALL·E demos
  • 2018-10talk: First public AI talk
  • 2018-09job: Tech Evangelist & Tech Events @ About You · Medium articles; meetups; hackathons; code.talks Head of Program; external tech-brand presence.
  • 2018-08job: Left About You
  • 2017-06project: About You Business Intelligence framework
  • 2017-04signal: Musk + Ilya → OpenAI
  • 2016-10job: Full-Stack Software Developer @ About You · Full-stack Laravel + Vue. Worked in BI on a data consolidation framework; shipped UI for generic data validation.
  • 2016-09job: Left About You
  • 2016-08milestone: B.Sc. Medieninformatik — graduated
  • 2016-07job: Left Freelance
  • 2016-04job: Software Developer (Working Student) @ About You
  • 2016-03signal: AlphaGo vs Lee Sedol (live)
  • 2016-01job: Left P&M Consulting
  • 2015-10job: Software Developer (Intern) @ P&M Consulting
  • 2015-07signal: Started reading OpenAI / DeepMind press releases
  • 2014-04job: Left OOPS GmbH
  • 2013-09project: OOPS localization Android app
  • 2013-05job: Web & Android Development @ Freelance
  • 2013-03job: Software Developer (Working Student) @ OOPS GmbH · Built an Android app for localization tracking with server comms and a web UI.
  • 2012-10milestone: AlexNet encounter · Took an AI course expecting deep learning; got expert systems. Prof said DL was "decades away." Filed that one away.
  • 2012-09job: Left Zaechel AG
  • 2011-10job: Event hostess @ Zaechel AG
  • 2011-09milestone: Enrolled at FH Wedel (B.Sc. Medieninformatik)
  • 2011-07job: Left US exchange (host org)
  • 2010-08job: Formal dance instructor @ US exchange (host org)
  • 2010-06job: Left Local pizzeria
  • 2009-06job: Pizza delivery @ Local pizzeria
  • 2009-03job: Left REWE
  • 2008-09job: Aushilfe @ REWE
next branch

Let's build something
unreasonable together.

Available for consulting, AI-agents engagements, security audits, and unreasonably opinionated architecture reviews. Based in Hamburg; remote-fluent across EU and beyond.